Grace Blooms
Ads Intelligence
Josh Coffy Framework · Updated 10/8/2026, 8:47:16 AM
Dashboard
Yesterday
Spend
$1,264
Purchases
51
CPA
$24.78
ROAS
2.12x
7-Day
Spend
$7,980
Purchases
364
CPA
$21.92
ROAS
2.40x
30-Day
Spend
$32,595
Purchases
1555
CPA
$20.96
ROAS
2.51x
ROAS estimated using $52.51 AOV x purchases
TAPs/CAPs Check
30-Day Ad Spend: $32,595 | 30-Day Revenue: $13,128 | Target: 25–30%
248.3%
WARNING
Ad spend exceeds TAP ceiling. Reduce budgets regardless of campaign performance.
Campaigns (7-Day Performance)
| Campaign | Spend | CPA | ROAS | Status |
|---|---|---|---|---|
PC v3 - Addie Adjustable 356 purchases | $7,868 | $22.10 | 2.38x | WARNING |
Kill Switch Alerts
HEALTHY06.16.26 Addie Adjustable Best Seller V2
Lifetime spend: $21,155 (vs $220 threshold) | CPA: $20.90 | 1012 purchases
PC v3 - Addie Adjustable · 113d old · No action needed.
Today's Actions
- 1.DO NOT SCALE PC v3 - Addie Adjustable — 2.38x ROAS. Run optimization checklist.
- 2.OVERDUE: Launch new ad set — No new ad set in 113 days. Launch new themed batch (5-10 creatives).
3-Step Optimization (Underperformers)
PC v3 - Addie Adjustable — 2.38x ROAS
| Check | Value | Status |
|---|---|---|
| CPC (link click) (< $1.50) | $0.85 | PASS |
| Cost per ATC (< $4.60) | $5.16 | FAIL |
| Conversion Rate (2–5%) | 3.8% | PASS |
Diagnosis: Landing page issue. Check: ad-to-page congruency, auto-apply discount, mobile UX, price perception.
Breadcrumb Analysis
06.16.26 I hate it when a chain is too longSCALE
Spend: $405Purchases: 14CPA: $28.94CTR: 5.4%
Meta AND customers love it. Scale this format/message.
The Product I didn't know I needed - 09.20.26SCALE
Spend: $360Purchases: 20CPA: $18.01CTR: 4.3%
Meta AND customers love it. Scale this format/message.
06.16.26 Chain too long for shirtSCALE
Spend: $298Purchases: 9CPA: $33.16CTR: 4.2%
Meta AND customers love it. Scale this format/message.
The Mechanism 09.20.26SCALE
Spend: $137Purchases: 6CPA: $22.88CTR: 3.7%
Meta AND customers love it. Scale this format/message.
(demo) Love the Length 09.20.26SCALE
Spend: $63Purchases: 2CPA: $31.28CTR: 2.5%
Meta AND customers love it. Scale this format/message.
Retargeting — Kim Talking HeadLOW DISTRIBUTION
Spend: $0Purchases: 0CTR: 0.0%
Meta isn't distributing. Don't force it — learn and move on.
Weekly Rhythm Check
Ad Set Cadence: OVERDUE — No new ad set in 113 days
Josh Coffy recommends: new themed ad set every 7 days, 5–10 creatives, max copy variations.
Organic Posting
Are you hitting 3+ posts/week on Grace Blooms IG + FB? Organic content directly feeds ad performance via MetaGEM. Top 20% of ad spenders post 3x/week minimum.