Grace Blooms
Ads Intelligence
Josh Coffy Framework · Updated 4/8/2026, 11:13:09 AM
Dashboard
Yesterday
Spend
$172
Purchases
21
CPA
$8.18
ROAS
5.55x
7-Day
Spend
$1,219
Purchases
100
CPA
$12.19
ROAS
3.73x
30-Day
Spend
$4,857
Purchases
334
CPA
$14.54
ROAS
3.12x
ROAS estimated using $45.41 AOV x purchases
TAPs/CAPs Check
30-Day Ad Spend: $4,857 | 30-Day Revenue: $11,353 | Target: 25–30%
42.8%
WARNING
Ad spend exceeds TAP ceiling. Reduce budgets regardless of campaign performance.
Campaigns (7-Day Performance)
| Campaign | Spend | CPA | ROAS | Status |
|---|---|---|---|---|
Addie Adjustable - Ad lab 33 purchases | $504 | $15.28 | 2.97x | HOLDING |
Roma Retargeting — Same Chain, New Home 67 purchases | $714 | $10.66 | 4.26x | HOLDING |
Kill Switch Alerts
HEALTHY03.30.26 Roma Purchasers - One Chain
Lifetime spend: $13 (vs $220 threshold) | CPA: $12.69 | 1 purchases
Roma Retargeting — Same Chain, New Home · 8d old · No action needed.
HEALTHY03.28.26 One Chain: Endless Possibilities
Lifetime spend: $762 (vs $220 threshold) | CPA: $15.87 | 48 purchases
Addie Adjustable - Ad lab · 10d old · No action needed.
HEALTHYRoma Purchasers — Same Chain, New Home
Lifetime spend: $1,683 (vs $220 threshold) | CPA: $9.25 | 182 purchases
Roma Retargeting — Same Chain, New Home · 25d old · No action needed.
Today's Actions
- 1.HOLD Addie Adjustable - Ad lab — Strong performance but TAPs at ceiling.
- 2.HOLD Roma Retargeting — Same Chain, New Home — Strong performance but TAPs at ceiling.
- 3.OVERDUE: Launch new ad set — No new ad set in 8 days. Launch new themed batch (5-10 creatives).
Breadcrumb Analysis
Retargeting — Kim Talking HeadSCALE
Spend: $96Purchases: 13CPA: $7.39CTR: 6.6%
Meta AND customers love it. Scale this format/message.
6- S: Review: Best Chain EverSCALE
Spend: $47Purchases: 6CPA: $7.77CTR: 5.0%
Meta AND customers love it. Scale this format/message.
3- V: Chain too long for shirtLOW DISTRIBUTION
Spend: $10Purchases: 2CPA: $4.89CTR: 7.9%
Meta isn't distributing. Don't force it — learn and move on.
1- V: One Chain, Endless PossibilitiesLOW DISTRIBUTION
Spend: $10Purchases: 0CTR: 6.3%
Meta isn't distributing. Don't force it — learn and move on.
7- V: Hate it when a chain is too Long/ShortLOW DISTRIBUTION
Spend: $7Purchases: 0CTR: 3.3%
Meta isn't distributing. Don't force it — learn and move on.
Retargeting — 4: S: Best Chain Ever!LOW DISTRIBUTION
Spend: $1Purchases: 0CTR: 7.3%
Meta isn't distributing. Don't force it — learn and move on.
4- V: One Chain Many OutfitsLOW DISTRIBUTION
Spend: $1Purchases: 0CTR: 5.3%
Meta isn't distributing. Don't force it — learn and move on.
Retargeting — 2: Chain too long for shirtLOW DISTRIBUTION
Spend: $1Purchases: 0CTR: 5.3%
Meta isn't distributing. Don't force it — learn and move on.
2- V: Adjusting Gasket, Perfect LengthLOW DISTRIBUTION
Spend: $0Purchases: 0CTR: 33.3%
Meta isn't distributing. Don't force it — learn and move on.
5- S: Review: Adjust to NecklineLOW DISTRIBUTION
Spend: $0Purchases: 0CTR: 25.0%
Meta isn't distributing. Don't force it — learn and move on.
Weekly Rhythm Check
Ad Set Cadence: OVERDUE — No new ad set in 8 days
Josh Coffy recommends: new themed ad set every 7 days, 5–10 creatives, max copy variations.
Organic Posting
Are you hitting 3+ posts/week on Grace Blooms IG + FB? Organic content directly feeds ad performance via MetaGEM. Top 20% of ad spenders post 3x/week minimum.