Grace Blooms
Ads Intelligence
Josh Coffy Framework · Updated 8/6/2026, 7:17:10 AM
Dashboard
Yesterday
Spend
$885
Purchases
44
CPA
$20.12
ROAS
2.53x
7-Day
Spend
$6,142
Purchases
347
CPA
$17.70
ROAS
2.87x
30-Day
Spend
$22,017
Purchases
1260
CPA
$17.47
ROAS
2.91x
ROAS estimated using $50.83 AOV x purchases
TAPs/CAPs Check
30-Day Ad Spend: $22,017 | 30-Day Revenue: $12,708 | Target: 25–30%
173.2%
WARNING
Ad spend exceeds TAP ceiling. Reduce budgets regardless of campaign performance.
Campaigns (7-Day Performance)
| Campaign | Spend | CPA | ROAS | Status |
|---|---|---|---|---|
PC v3 - Addie Adjustable 135 purchases | $2,725 | $20.19 | 2.52x | HOLDING |
Addie Adjustable - Ad lab 174 purchases | $2,944 | $16.92 | 3.00x | HOLDING |
Roma Retargeting — Same Chain, New Home 38 purchases | $473 | $12.45 | 4.08x | HOLDING |
Kill Switch Alerts
LEARNING08.03.26 Gifs
Lifetime spend: $29 (vs $220 threshold) | CPA: $29.32 | 1 purchases
Addie Adjustable - Ad lab · 2d old · Do not touch until day 5 more day(s).
LEARNING08.03.26 Brilliant CZ Adjustable Necklace
Lifetime spend: $32 (vs $220 threshold) | CPA: n/a | 0 purchases
Addie Adjustable - Ad lab · 2d old · Do not touch until day 5 more day(s).
HEALTHY07.27.26 Addie Adj - Value Video Silver
Lifetime spend: $434 (vs $220 threshold) | CPA: $13.14 | 33 purchases
Addie Adjustable - Ad lab · 9d old · No action needed.
HEALTHY07.20.26 Hormose Style Ads v2
Lifetime spend: $466 (vs $220 threshold) | CPA: $13.69 | 34 purchases
Addie Adjustable - Ad lab · 16d old · No action needed.
HEALTHY07.20.26 (demo) Love the Length
Lifetime spend: $755 (vs $220 threshold) | CPA: $20.96 | 36 purchases
PC v3 - Addie Adjustable · 16d old · No action needed.
HEALTHY06.16.26 Addie Adjustable Best Seller V2
Lifetime spend: $6,688 (vs $220 threshold) | CPA: $20.15 | 332 purchases
PC v3 - Addie Adjustable · 50d old · No action needed.
HEALTHY06.16.26 Addie Adjustable Best Seller V1
Lifetime spend: $2,349 (vs $220 threshold) | CPA: $15.66 | 150 purchases
PC v3 - Addie Adjustable · 50d old · No action needed.
HEALTHY06.05.26 Silent Demo with Reviews
Lifetime spend: $6,354 (vs $220 threshold) | CPA: $18.10 | 351 purchases
Addie Adjustable - Ad lab · 61d old · No action needed.
HEALTHY05.08.26 Roma G
Lifetime spend: $193 (vs $220 threshold) | CPA: $11.34 | 17 purchases
Roma Retargeting — Same Chain, New Home · 89d old · No action needed.
HEALTHY05.08.26 Roma Best Sellers
Lifetime spend: $2,275 (vs $220 threshold) | CPA: $15.48 | 147 purchases
Addie Adjustable - Ad lab · 90d old · No action needed.
HEALTHYRoma Purchasers — Same Chain, New Home
Lifetime spend: $1,863 (vs $220 threshold) | CPA: $13.80 | 135 purchases
Roma Retargeting — Same Chain, New Home · 145d old · No action needed.
Today's Actions
- 1.HOLD PC v3 - Addie Adjustable — Strong performance but TAPs at ceiling.
- 2.HOLD Addie Adjustable - Ad lab — Strong performance but TAPs at ceiling.
- 3.HOLD Roma Retargeting — Same Chain, New Home — Strong performance but TAPs at ceiling.
Breadcrumb Analysis
06.16.26 I hate it when a chain is too longSCALE
Spend: $288Purchases: 16CPA: $17.99CTR: 5.7%
Meta AND customers love it. Scale this format/message.
Kim (demo) Love the Length 06.05.26SCALE
Spend: $254Purchases: 12CPA: $21.15CTR: 5.2%
Meta AND customers love it. Scale this format/message.
Perfect Solution - KimSCALE
Spend: $95Purchases: 4CPA: $23.76CTR: 5.1%
Meta AND customers love it. Scale this format/message.
Retargeting — Kim Talking HeadSCALE
Spend: $59Purchases: 3CPA: $19.76CTR: 5.8%
Meta AND customers love it. Scale this format/message.
06.16.26 The MechanismSCALE
Spend: $55Purchases: 4CPA: $13.71CTR: 3.8%
Meta AND customers love it. Scale this format/message.
07.27.26 - 2 Value Video SilverSCALE
Spend: $45Purchases: 3CPA: $15.08CTR: 1.9%
Meta AND customers love it. Scale this format/message.
07.20.26 (demo) Love the LengthSCALE
Spend: $30Purchases: 1CPA: $30.40CTR: 3.8%
Meta AND customers love it. Scale this format/message.
08.03.26 Favorite Things: Gold Tessa Adjustable NecklaceLOW DISTRIBUTION
Spend: $17Purchases: 0CTR: 3.8%
Meta isn't distributing. Don't force it — learn and move on.
07.20.26 Simply AdjustLOW DISTRIBUTION
Spend: $14Purchases: 1CPA: $14.31CTR: 1.1%
Meta isn't distributing. Don't force it — learn and move on.
08.03.26 Struggle with tiny claspsLOW DISTRIBUTION
Spend: $7Purchases: 0CTR: 2.7%
Meta isn't distributing. Don't force it — learn and move on.
Weekly Rhythm Check
Ad Set Cadence: On pace — last ad set launched 2 day(s) ago
Josh Coffy recommends: new themed ad set every 7 days, 5–10 creatives, max copy variations.
Organic Posting
Are you hitting 3+ posts/week on Grace Blooms IG + FB? Organic content directly feeds ad performance via MetaGEM. Top 20% of ad spenders post 3x/week minimum.