Grace Blooms
Ads Intelligence
Josh Coffy Framework · Updated 6/5/2026, 4:52:29 AM
Dashboard
Yesterday
Spend
$643
Purchases
23
CPA
$27.96
ROAS
1.75x
7-Day
Spend
$5,260
Purchases
216
CPA
$24.35
ROAS
2.01x
30-Day
Spend
$14,731
Purchases
759
CPA
$19.41
ROAS
2.52x
ROAS estimated using $48.97 AOV x purchases
TAPs/CAPs Check
30-Day Ad Spend: $14,731 | 30-Day Revenue: $12,194 | Target: 25–30%
120.8%
WARNING
Ad spend exceeds TAP ceiling. Reduce budgets regardless of campaign performance.
Campaigns (7-Day Performance)
| Campaign | Spend | CPA | ROAS | Status |
|---|---|---|---|---|
PC v2 - Addie Adjustable 83 purchases | $2,361 | $28.45 | 1.72x | HOLDING |
Addie Adjustable - Ad lab 69 purchases | $1,549 | $22.45 | 2.18x | WARNING |
Roma Retargeting — Same Chain, New Home 42 purchases | $514 | $12.23 | 4.00x | HOLDING |
Kill Switch Alerts
LEARNING06.01.26 PC2: Kim (Chain too Long)
Lifetime spend: $481 (vs $220 threshold) | CPA: $17.80 | 27 purchases
PC v2 - Addie Adjustable · 3d old · Do not touch until day 4 more day(s).
LEARNING05.29.26 Hormose Style Static
Lifetime spend: $31 (vs $220 threshold) | CPA: n/a | 0 purchases
Addie Adjustable - Ad lab · 6d old · Do not touch until day 1 more day(s).
HEALTHY05.08.26 Roma G
Lifetime spend: $49 (vs $220 threshold) | CPA: $24.37 | 2 purchases
Roma Retargeting — Same Chain, New Home · 27d old · No action needed.
HEALTHY05.08.26 Roma Best Sellers
Lifetime spend: $1,043 (vs $220 threshold) | CPA: $16.83 | 62 purchases
Addie Adjustable - Ad lab · 28d old · No action needed.
HEALTHY05.01.26 Static: Resilience Collection
Lifetime spend: $48 (vs $220 threshold) | CPA: $48.34 | 1 purchases
Addie Adjustable - Ad lab · 34d old · No action needed.
HEALTHY04.24.26 Talking Head — Addie Easy Wear (24″)
Lifetime spend: $1,891 (vs $220 threshold) | CPA: $17.84 | 106 purchases
Addie Adjustable - Ad lab · 41d old · No action needed.
HEALTHY03.17.26 Addie Adj - Value Video Silver
Lifetime spend: $917 (vs $220 threshold) | CPA: $17.64 | 52 purchases
Addie Adjustable - Ad lab · 79d old · No action needed.
HEALTHYRoma Purchasers — Same Chain, New Home
Lifetime spend: $2,638 (vs $220 threshold) | CPA: $12.16 | 217 purchases
Roma Retargeting — Same Chain, New Home · 83d old · No action needed.
Today's Actions
- 1.HOLD PC v2 - Addie Adjustable — Strong performance but TAPs at ceiling.
- 2.DO NOT SCALE Addie Adjustable - Ad lab — 2.18x ROAS. Run optimization checklist.
- 3.HOLD Roma Retargeting — Same Chain, New Home — Strong performance but TAPs at ceiling.
3-Step Optimization (Underperformers)
PC v2 - Addie Adjustable — 1.72x ROAS
| Check | Value | Status |
|---|---|---|
| CPC (link click) (< $1.50) | $0.91 | PASS |
| Cost per ATC (< $4.60) | $5.84 | FAIL |
| Conversion Rate (2–5%) | 3.2% | PASS |
Diagnosis: Landing page issue. Check: ad-to-page congruency, auto-apply discount, mobile UX, price perception.
Addie Adjustable - Ad lab — 2.18x ROAS
| Check | Value | Status |
|---|---|---|
| CPC (link click) (< $1.50) | $0.79 | PASS |
| Cost per ATC (< $4.60) | $4.77 | FAIL |
| Conversion Rate (2–5%) | 3.5% | PASS |
Diagnosis: Landing page issue. Check: ad-to-page congruency, auto-apply discount, mobile UX, price perception.
Breadcrumb Analysis
7- V: Hate it when a chain is too Long/Short - CopySCALE
Spend: $182Purchases: 8CPA: $22.81CTR: 6.8%
Meta AND customers love it. Scale this format/message.
06.01.26 PC2: Kim (I can't stop talkingabout)SCALE
Spend: $158Purchases: 3CPA: $52.57CTR: 5.0%
Meta AND customers love it. Scale this format/message.
V1: Kim (Necklace I didn't know I needed)SCALE
Spend: $126Purchases: 4CPA: $31.56CTR: 3.3%
Meta AND customers love it. Scale this format/message.
Retargeting — Kim Talking HeadSCALE
Spend: $72Purchases: 4CPA: $18.06CTR: 5.0%
Meta AND customers love it. Scale this format/message.
5 Value Video Silver - V2SCALE
Spend: $48Purchases: 2CPA: $24.06CTR: 2.6%
Meta AND customers love it. Scale this format/message.
2- What do you mean adjustableLOW DISTRIBUTION
Spend: $17Purchases: 2CPA: $8.40CTR: 5.9%
Meta isn't distributing. Don't force it — learn and move on.
Rheumatoid ArthritisLOW DISTRIBUTION
Spend: $11Purchases: 0CTR: 3.5%
Meta isn't distributing. Don't force it — learn and move on.
4-Paige Necklace (Resilience collection)-v2LOW DISTRIBUTION
Spend: $10Purchases: 0CTR: 1.4%
Meta isn't distributing. Don't force it — learn and move on.
Perfect Solution - KimLOW DISTRIBUTION
Spend: $7Purchases: 0CTR: 2.6%
Meta isn't distributing. Don't force it — learn and move on.
V3 McKayla (You don't have to undo the clasp)LOW DISTRIBUTION
Spend: $6Purchases: 0CTR: 2.6%
Meta isn't distributing. Don't force it — learn and move on.
Weekly Rhythm Check
Ad Set Cadence: On pace — last ad set launched 3 day(s) ago
Josh Coffy recommends: new themed ad set every 7 days, 5–10 creatives, max copy variations.
Organic Posting
Are you hitting 3+ posts/week on Grace Blooms IG + FB? Organic content directly feeds ad performance via MetaGEM. Top 20% of ad spenders post 3x/week minimum.